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The Essential Guide to Emergency Preparedness Plans for Businesses

In recent weeks, the global outbreak of COVID-19 has laid bare what many risk and safety experts have known for a long time: businesses are generally far less prepared for most emergency situations than they realize. That’s why we decided to take this moment to discuss what emergency preparedness looks like, what you need to do, and how you can be sure your protocols and policies work well.

Moving forward, we’ll walk through the Who’s, What’s, Where’s, When’s, and How’s of emergency preparedness to explore:

  • Who needs to be involved in which aspects of your emergency preparation planning
  • How to know what to plan for
  • How to identify and address your organization’s unique challenges and strengths
  • How to create relevant evacuation and post-emergency protocols
  • How to foster an approach to emergency preparedness that’s strong and designed with growth and evolution in mind

Who?

Who Will Be Leaders & Points of Contact in an Emergency?

Your first logistical concern for an emergency preparedness plan is identifying which key team members will coordinate and own your emergency preparedness efforts. Safety and security directors are natural fits, as are top HR personnel who have a deep understanding of chain of command and organizational depth chart.

Once that team comes together, they in turn need to identify team- and department-based leaders who will aid them in spreading the word about emergency preparedness protocols and serve as organizational aids and points of contact during an emergency or drill.

Depending on the size and culture of your organization, it might make sense for those leaders to be departmental managers and supervisors, or it could be beneficial for your emergency team to represent professionals from various tiers and backgrounds within your team. It’s all about creating a leadership and command team that’s scaled to the way your team is organized.

What?

What Might Happen?

The easiest emergency to prepare for is the one you see coming and take seriously. That means your emergency preparedness team needs to use research and brainstorming to identify scenarios that might impact your business and create a plan of action for each one.

It may sound like grim work, but it’s important to think realistically about what bad things might happen. Of course, the specific threats are going to vary based on your region, industry, and other factors, but it’s important to think of things like:

  • Fires
    • Fires inside the office or building
    • Nearby wildfires or fires in adjacent structures
  • Natural disasters (earthquakes, hurricanes, tsunamis, tornadoes)
  • Active shooters
    • Active shooters on-premises
    • Active shooters reported in the area
    • Addressing credible threats from/concerns about potential shooters
  • Building or structural failures
  • Hazardous material exposures
  • Employee medical emergencies (heart attacks, strokes, seizures, etc.)

Once you’ve created a list of anticipatable emergencies, you can begin to create comprehensive, powerful plans to address each scenario while also building a leadership and organizational framework you can apply during other unforeseen emergencies.

What Are Our Strengths?

As you begin to create your emergency plans and protocols, you need to think about which strengths you can leverage to help you in an emergency. For example:

  • Do you have any employees with a first responder, military, or medical background? How can their knowledge and expertise improve your planning or response?
  • Is there anything strategic or inherently safe about the location and design of your office or campus? Which places are especially safe in each of the above scenarios?
  • Do you have a great team where people treat each other like a family? How can you put that positive community spirit to work during an emergency?
  • What resources have you compiled that could be useful in an emergency situation? How can you get access to employee rosters and contact information quickly?
  • How do you communicate most effectively? What communication protocols are most effective within your existing culture, and how can you extend that to an emergency situation?

What Are Our Weaknesses or Exposures?

Of course, it’s equally important (if not more) to consider your weaknesses when it comes to emergency preparedness. You need to think about what unique challenges you face because of the way you do business, how your surroundings create exposures or weaknesses, and what you can do to address those concerns.


Your weaknesses or exposures will be specific to your business, but it’s important to think about things like:

  • Where are there gaps in the security of your building?
  • Do your surroundings make you uniquely susceptible to damage from earthquakes, mudslides, forest fires, tornadoes, etc.?
  • Where are hazardous materials stored, and what negative things could potentially happen there?
  • What factors (either controllable or not) might hinder first responders in their efforts to provide support to your team in the case of an emergency?
  • What problems might you run into during an emergency?
    • Do we have a comprehensive way of knowing who’s supposed to be here?
    • Is our communication framework reliant on electricity, cell service, etc.?

What Do Employees Need to Know?

So, you’ve got a core team of emergency preparedness leaders and an identified network of team- or department-based sub-leaders who understand your emergency protocols, preparedness plans, communication strategy, and overall approach to crisis management. But before you can actually express confidence in your preparedness, you need to figure out what information rank-and-file employees need to know in order for your plans to be effective and how you will communicate that information to them.

Where?

Where Will Employees Go During an in-Office Emergency?

Be sure to think about:

  • How different evacuation routes/destinations might be preferable for different emergencies
  • Where members of different departments will go if they are at their desks during an emergency
  • How employees will connect with others if they’re away from their usual work area during an emergency
  • How you’ll know who is where during and after an emergency
  • How various conference rooms and communal spaces will be evacuated
  • How structural emergencies (fires, inaccessible stairwells) could impact any of these concerns

Where Will Employees Go During an Office Shutdown?

If your office is closed during or after an emergency, it’s important to keep a beat on where your workforce is dispersing to. That means having a strategy to enable remote work and figuring out how you’ll address pay, child care, etc.

When?

When Will We Practice?

No emergency plan – no matter how good it is – will ever succeed in a real use case if it isn’t backed by thoughtful preparation. That means emergency drills.

One of the biggest mistakes organizations make is drilling everybody at once, however. The best strategy is to have your emergency preparedness team and team leaders practice their administrative duties several times before and then have those small group leaders practice with their individual teams as well. That way, when the large-scale coordinated drill happens, nobody is experiencing the protocols or walking through their role in the plan for the first time.

It’s also key to think about how you will blend planned and unplanned drills. In all honesty, nobody loves unplanned drills, but they’re highly beneficial for your own plan development and your local first responders, who need to see how you and your employees will address emergencies so they can react accordingly. Finding a balance between lower-pressure walkthroughs and full-speed, all-hands drills is key to building a culture of preparedness.

When Will We Revisit This Plan?

This is one of the questions emergency planners most often forget to ask. Plans are created for the time in which they were designed and the foreseeable future thereafter. No safety or emergency plan, no matter how comprehensive or excellent it is, is designed to last forever.

That’s why it’s crucial to set a date or year upon which your core safety team will reevaluate and revisit your emergency plans and protocols. Of course, it may also become necessary to update your plans before then, as new predictable threats or hazards present themselves.

How?

How Will We Educate Employees About Our Plan?

Those frequent drills will go a long way to get your employees comfortable with your emergency protocols, but there’s far more employee education that needs to happen. Drills must be backed up by full explanations of emergency protocols and directions for follow-up.

Additionally, it’s important to think about how you will make emergency preparedness plans and resources available to employees on a regular basis.

How Will We Assess the Strength of Our Plan?

Once your plan is fully actualized, you need to track your results with improvement in mind. That means paying close attention to your drills, listening to feedback from first responders and safety consultants, and keeping your ear to the ground for emergency preparedness best practices. The best plan is always a growing, evolving one.

Takeaways

The recent COVID-19 pandemic has revealed the general lack of emergency preparedness across businesses. We must seize upon this moment to start planning for the next event and ensuring we have effective protocols in place to address foreseeable emergencies and create a framework to handle the unforeseeable.

Remember:

  • Safety preparedness must be owned by a core team, but pulling it off requires the engagement of team- or department-level leadership and ground level employees
  • It’s crucial to anticipate and plan for as many different specific scenarios as possible
  • Drills and practice (both at the individual team and whole-office levels) are essential to handling a true emergency effectively
  • Your emergency plans must evolve over time to stay up to date with needs and best practices

Launchways & Chill Partnering to Provide Free Daily Remote Communal Guided Meditation During COVID-19 Social Distancing

Supporting workplace mental health is a growing area of relevance and need for all businesses. Now, faced with the COVID-19 pandemic, our workforce is under greater physical and mental assault than at any point in recent memory.

That’s why Launchways and Chill Chicago are partnering to bring our clients’ employees daily guided meditation sessions every weekday at 12:30PM CT. All your employees need to do is sign up and they’ll receive a daily link to their midday guided meditation.

Why Meditation?

During this time of social distancing and self-quarantine, Chill’s guided meditations provide a unique live-streaming experience that varies from day-to-day and allows people to engage with each other in a way that is both empoweringly communal yet safely physically separate.

At Launchways, we’ve been diving deep on employee mental health recently, and we’ve consistently been impressed by both empirical and scientific study data about the power of meditation to strengthen each individual’s approach to work and life in general. Meditation has a variety of powerful wellness perks, including:

  • Anxiety control
  • Stress reduction
  • Improved self-awareness and self-management
  • Attention span & memory improvement
  • Builds interpersonal empathy

Those benefits really speak to this specific moment in time, as workers are bombarded with a combination of new stressors, anxiety-driving considerations, and the frustrations of trying to maintain some form of productivity throughout the COVID-19 outbreak.

By offering your employees daily time to be mindful and an opportunity to step away from their cares and frustrations, you help support their overall mental and physical health in a way that improves their work and life in general.

How to Extend the Power of Meditation to Your Employees

If you’re interested in extending valuable mental health support and relaxation time to your team members during this complex time, all you need to do is let them know about Chill’s Live-Streaming Meditation Series!

At Launchways, we’re excited to be extending the power and potential of Chill meditations to you, and we hope you’ll do the same and share this timely, free opportunity with the members of your team!

 About Chill

Chill is proud to have brought modern meditation to Chicago, helping people free themselves from the weight and noise of daily life. Their mission is to make it just a little easier for people to live less stressed, more mindful lives, and meditation is one of the cornerstones to their approach. That’s why they’re excited to be partnering with Launchways to raise awareness of the power of meditation and mindfulness in this key moment.

The Employer’s Guide to Social Distancing

With the rapidly evolving COVID-19 pandemic, employers around the world are searching for answers as to how they can protect the health of the workforce, maintain some semblance of productivity, and minimize the devastating impact of this novel virus.

The Centers for Disease Control & Prevention (CDC) and World Health Organization (WHO) have both recommended a policy of social distancing for all people during this complex and crucial time. Unfortunately, while news of the guidance has been well-publicized, there is still a dangerous lack of understanding from individuals and employers when it comes to social distancing.

Our goal here is to clarify the meaning, goals, and best practices for social distancing so employers and HR departments can communicate effectively with their workforces about this guidance and make appropriate decisions for the health of their teams and businesses.

Moving forward, we’ll:

  • Define social distancing
  • Explain why social distancing is so important to public health right now
  • Provide guidance for employers looking to maximize their COVID-19 response

What is Social Distancing?

To put it as simply as possible, social distancing means not getting too close to other people. As a practice, social distancing is designed to reduce vectors for disease through individual isolation.

In the office, social distancing means not shaking hands, not gathering together in board or meeting rooms, and not eating or socializing in communal spaces. Staying at least one meter away from other people is a good practice, but maintaining at least two meters is ideal.

Away from work, social distancing means avoiding all nonessential social interactions. Whether it’s attending a play or sporting event, socializing at the bar, or even shopping at the mall, any preventable social interaction or time in a public space (especially involving more than 10 people) should be avoided.

What’s the Difference Between Social Distancing and Self-Quarantine?

As we’ve said, social distancing is a general practice of avoiding close contact with other people. At this time, everybody should be practicing social distancing.

Self-quarantining is the specific practice of staying home during illness or following exposure to an infected person. At this time, noteverybody needs to self-quarantine. You need to self-quarantine and avoid leaving your home completely if you:

  • Have a cough and fever and have been diagnosed with or come into close contact with someone who has been diagnosed with COVID-19
    • You need to quarantine for 7 days past your symptoms ending
  • Feel fine but were exposed to someone who has tested positive for COVID-19
    • You need to stay home and avoid all public places and unnecessary social interactions for 14 days

Why is Social Distancing Crucial Right Now?

There’s been a lot of confusing messaging over the last few weeks about best- and worst-case scenarios for COVID-19, but Dr. Asaf Bitton of Ariadne Labs in Boston does a great job articulating why social distancing is key to supporting our healthcare system and preventing the worst-case scenario:

Our health system will not be able to cope with the projected numbers of people who will need acute care should we not muster the fortitude and will to socially distance each other starting now. On a regular day, we have about 45,000 staffed ICU beds nationally, which can be ramped up in a crisis to about 95,000. Even moderate projections suggest that if current infectious trends hold, our capacity (locally and nationally) may be overwhelmed as early as mid-late April. Thus, the only strategies that can get us off this concerning trajectory are those that enable us to work together as a community to maintain public health by staying apart.

As Dr. Bitton explains, we must slow the spread of COVID-19 by creating physical space between one other in the coming weeks. If we cannot take these awkward but sensible measures, hospitals and healthcare facilities could easily become overwhelmed, as has already happened in Italy.

It’s worth mentioning that Italy is only 11 days ahead of the United States when it comes to the first diagnosed case. Given the approximately five-day incubation period of the virus, that means our next few days are absolutely critical.

If employers don’t encourage social distancing and take a break from the traditional office culture for the next month, we risk a national emergency that would touch millions of lives around the country.

What Can Employers Do to Support Social Distancing?

In a perfect world, we’d be able to hit the pause button on business until this public health emergency has been sorted out. Unfortunately, economic realities mean that’s not an option.

In order to proceed safely, however, there are a few things employers need to do to protect their workforces and businesses. Let’s take a look at some simple, proactive measures you can take to support social distancing and keep people healthy:

Provide Employee Education on COVID-19

There are an alarming number of misconceptions and misunderstandings of the COVID-19 pandemic out there. One of the most important things you can do is to set your team straight on what’s fact, what’s fiction, and what’s best practice.

A quick email with links to some clear, useful resources (feel free to share this post with them!) will go a long way to set the tone, help your employees feel more secure, and get things moving in a productive, appropriate direction.

Unlimited PTO

Even if you plan on keeping your office open until the event that official quarantine orders are issued, you absolutely need to keep sick employees and employees with sick family members away from the rest of your team. As we’re already seeing around the nation, there is a hesitancy to do this on the part of many workers (in spite of the greater good) because they either don’t want to or feel they cannot sacrifice their limited PTO.

If you expect your employees to stay away from the office and practice appropriate distancing and self-quarantine, you need to unlock your PTO system and provide your team members with the security they need to protect themselves, their families, their coworkers, and your business.

Enable Remote Work

Unlike the Spanish Flu pandemic of a century ago, COVID-19 is occurring in the age of the internet. That means many employers can practice company-wide social distancing while preserving productivity and some sense of normalcy through remote work.

Remote work allows you to close your office and follow best practices for COVID-19 containment while still continuing operations effectively. You can even preserve the casual and collegial feel of your company culture through eConferencing to create opportunities for meaningful professional and social interactions during this time of social distancing.

Takeaways

The COVID-19 pandemic is evolving from day to day but the time for decisive action by employers has unquestionably come. All businesses must make modifications to their daily routines to support social distancing, enable employees to contribute meaningfully from home, and do their part to limit the spread of this deadly virus.

Remember:

  • Social distancing is the practice of maintaining distance between people (preferably at least two meters) and avoiding groups and nonessential interactions
  • Social distancing and self-quarantining are not the same thing
    • Everyone should practice social distancing
    • Self-quarantining is only necessary for those sick or exposed
  • Practicing social distancing in the coming days is crucial to slowing the spread of COVID-19 and protecting our healthcare system so that it can support everybody’s needs

How to Learn More

If you’re an HR or business leader searching for guidance to help you navigate the COVID-19 pandemic with an eye towards public health, productivity preservation, and employee benefits compliance, you should join Launchways on Friday, March 20 for What Employers Need to Know About the COVID-19 Outbreak.

This one-hour webinar will deliver insight from Launchways’ all-star team of HR and client success experts. Discussion topics will include:

  • Understanding the new legislative updates and agency guidance
  • Actionable human capital management strategies to address social distancing while maintaining productivity
  • HR best practices for pandemic policy and employee communications
  • How COVID-19 connects to/affects your employee benefits offerings
  • Regulations and compliance expectations from OSHA, COBRA, FMLA, etc.

Our team is updating their webinar plan throughout the week to reflect the latest news, statistics, and federal and local guidance. That means this session will be the definitive source for HR and operational recommendations based on the progression of the pandemic. To save your seat at What Employers Need to Know About the COVID-19 Outbreak, sign up today!

How to Manage a Remote Workforce

With the ongoing COVID-19 pandemic, many businesses who previously resisted work-from-home strategies are diving into the deep end of the remote work pool. In order to minimize COVID-19’s impact on the economy, workforce, and country generally, businesses of all sizes and industries need to adopt best practices for remote work quickly.

For many veteran supervisors, managing remote employees presents significant new challenges. With in-person check-in opportunities removed, it can feel hard to maintain an authentic finger on the pulse of ongoing work. In fact, that disconnection from the traditional work experience is why so many organizations (even in cutting-edge fields like technology and the sciences) have resisted remote work.

Our goal today is to provide a quick introduction and best practices guide for businesses and supervisors embracing remote work for the first time or scaling up their work-from-home program quickly. Moving forward we’ll:

  • Introduce remote work enablement considerations businesses need to address to succeed
  • Describe best practices for managing remote team members

What Can Businesses Do to Set Remote Workers Up for Success?

In the face of decentralization, we have to think about how we can replicate the “ideal” work environment right in each individual employee’s home.

Accessibility to Work Tools & Data

In order for remote workers to maintain their productivity, they need access to the same applications and databases that a traditional in-office worker would need.

At the same time, working from home or another remote setting shouldn’t feel like jumping through hoops. The more clicks, steps, logins, and downloads there are, the more potential points of frustration, disengagement, or breakdown are built into the system.

This is especially true for new remote workers. If someone is used to their in-office setup and has never worked from home before, they will likely experience IT or accessibility gaps. For example, many professionals can access their email at work with no problem thanks to repetition and shortcuts; but many of those same folks might find it far more complex to access work email from their home computer or a new device.

If you expect employees to do great work from afar, you need to extend the full functionality and accountability of the office to them. With that structure and consistency of experience in place, you can reasonably expect people to maintain productivity.

How Businesses Enable Remote Work

Any new or ad hoc remote work programs must account for and seek to minimize gaps in experience, navigational difficulties, and potential dead ends. Here are a few popular IT strategies businesses can use to extend the in-office experience to the home:

  • Virtual Private Network (VPN): A VPN securely connects users’ home computers directly to your in-office network. Employees see things exactly as they would from their work computer.
    • Advantages: Security; continuity of experience from the office
    • Disadvantages: Navigation and download/upload can be complex or confusing, especially for new users
  • Mobile Enterprise Resource Planning (ERP) Solutions: A mobile ERP extends the full functionality of your business’ work enablement, project management, and supervisor interfaces to a cell phone or tablet, increasing accessibility from a variety of locations and devices
    • Advantages: Agnostic accessibility; full in-office functionality; potential for customization
    • Disadvantages: Price
  • Microsoft Office 365: Office 365 provides all the Office tools your workers are familiar with (Word, Outlook, Excel, PowerPoint, etc.) in an accessible, cloud-based, easy-to-use form.
    • Advantages: Well-rounded basic toolkit; provides apps people are comfortable with; enables document sharing
    • Disadvantages: Lack of personalization/customization

The Power of Single Sign-On (SSO)

Regardless of which software solution you use to extend the office experience to your employees’ homes, it’s always a best practice to provide a Single Sign-On (SSO) experience. With an SSO system, your employees only need to remember one login and password, which means they can navigate your systems and get work done in a much more agile way.

As we’ve said before, the better you can streamline the process of getting to and completing work, the better work your remote employees will deliver.

Maximizing Visibility with Effective Communication

When all your employees are in one building, it’s pretty easy to spread a message. You can send a mass email, send runners around the office, or even make an open announcement. In a remote work scenario, that immediacy and visibility of communication can disappear without the right approach in place.

It sounds counter-intuitive, but the best way to ensure decentralized workers all get the same message is through centralized communication. Centralized communication can take two general forms: either using a single official channel or embracing an omnichannel strategy.

Establishing a Single, Official Communication Channel

By establishing an official channel, you create a single, consistent expectation that everybody will use email, your online chat board, or whatever channel you have chosen to send and receive work-related information.

A single-channel approach creates consistency, but it also creates gaps in the experience. For example, Employee A might check hit refresh on her email every half hour and have her cell phone configured to send her immediate alerts about incoming messages. Employee B, on the other hand, might only check his emails every four hours when he is moving between projects or tasks. There’s a significant difference between the immediacy and effectiveness with which each of those employees will be able to digest and act based on that message.

Embracing an Omnichannel Strategy

When you create an omnichannel experience, you provide the same messaging and immediacy across a variety of channels. Emails, chat boards, SMS text messages, and even automated calls can be connected to ensure everybody is reached in the way that makes the most sense for them.

In the above example, an omnichannel strategy would ensure both Employee A and Employee B saw the message at the same time, even if Employee B was not a vigilant email user. An important message could be pushed to Employee B via text or an automated phone call to guarantee visibility.

As you acquire or transition new remote workers, it’s important to understand their preferred communication channels so that you can determine how best to communicate with them and hold them accountable consistently.

Management Best Practices for Remote Work

To a certain degree, management is management. The communication, incentivization, and accountability strategies you apply to the employees you see in person every day should be extended to your remote employees as well.

With that said, getting there can be tough, especially if you’ve been managing a traditional on-premise team for years and this is all new to you. Let’s explore a few best practices you can leverage to get the most out of your remote team members and turn yourself into a high-functioning remote manager:

Use a Formal Productivity Management System

By embracing remote work, you’ve given up your ability to stand over employees’ shoulders or get the constant informal check-ins you’re used to. However, that doesn’t mean sacrificing your own awareness of projects and teams you’re managing.

By using a formal project management or productivity system (like Trello, Jira, or Asana), you establish a framework for formalized check-ins, document sharing, and necessary conversations about project or team updates. With a productivity management system in place, you create a constant flow of incoming updates, feedback, and action items for your team, replicating the in-person work experience for remote team members.

Provide & Require Clear, Timely Communication

Communication is everything in management, but it’s extra crucial when it comes to managing remote employees. Expectations for each team member must be clear at the beginning of any projects as well as at every step along the way, or you’ll quickly find yourself stuck in pointless check-in meetings where there’s nothing new to check in about.

Whether you embrace email, an omnichannel strategy, or proactive ticket-passing using a productivity system, it’s absolutely crucial you proactively reach out to employees and encourage them to reach out to you so you can manage as an effective hub of operations.

Embrace Remote Conferencing While Minimizing Meetings

When they’re used right, conferencing apps like Zoom and Citrix GoToMeeting are ideal for managing and communicating with a remote team. Using an eConferencing app, you can open a lobby for a weekly whole-group check-in, embrace opportunities to review materials together using screen sharing, or recreate the lively feel of office work for temporary remote team members who might be missing it.

At the same time, however, meetings over conferencing bridges can get long, repetitive, and tangent-ridden if you’re not careful. When that happens, it eats into your remote team’s time for actual productivity and hurts their buy-in (because nobody wants to sit there in a meeting with headphones on for over an hour!). Conferencing applications are powerful remote management tools, but it’s crucial each meeting has a clear purpose and goals going into it and team member-specific action items going out.

Remember: Remote Workers are People Too!

Unfortunately, the thing that often gets lost in remote work is the humanity. As we increase the physical distance between supervisors and employees, we decrease our ability to see each other as people.

That means, regrettably, it’s easier for remote workers to see their managers as pesky or distant, and it’s easier for managers to see their remote workers as unresponsive or lazy. Preventing that breakdown requires a consistent effort by everybody to treat the team as a true interdependent community, not just a lose collection of people around a region, country, or planet.

Forge & Build on Authentic Relationships with Remote Workers

When you have a new employee in your office, you usually put in effort to get to know them. The same must be true for remote workers. Too often, remote workers miss out on the candor and personal connections that occur in a physical office environment.

The stronger your relationship with your remote workers, the more honesty and candor you’ll get from them. That translates directly to the best possible understanding of what’s going on, where it needs to go, and how you can help guide and support the work from a management perspective.

You can’t let your relationships with traditional office workers erode while they’re working remotely for public or personal health. While you may not be able to have the same personal interactions, you can at least drop them a friendly email occasionally to check in and show them that even though you no longer see them on a daily basis, you still think about their wellbeing regularly.

Don’t Let High Team Function Hide Individual Struggles

When you’re managing a decentralized or remote team, it’s easy to fall into the trap of tracking overall progress but forgetting to check in with individuals frequently. This can lead to a situation where an employee is feeling overwhelmed and burnt out while hiding in plain sight.

Being a great remote manager is a little like being a great engineer: you have to consider both the whole system and its individual pieces very closely. Managing proactively requires attention to detail, open channels of communication with all team members, and an understanding that, just like folks in the office, remote workers are people who experience day-to-day fluctuations and struggles as well.

Takeaways

Remote work is the way of the future, but thanks to the aggressive spread of the COVID-19 outbreak, businesses across America are getting a taste of remote work’s true capabilities right now. In the short-term, remote work best practices can help businesses navigate this crucial moment in history and maintain productivity. In the long term, embracing these strategies in a proactive way will help progressive organizations succeed for decades to come.

Remember:

  • Remote workers need access to their work applications, tools, and databases
    • The more it feels like the traditional in-office experience, the better
    • VPNs, mobile ERPs, and other IT solutions can help close those gaps and enable great work
  • Communication is especially important to being a great remote manager
    • Set expectations, establish clear channels, and monitor progress closely
  • Formal productivity management systems create a framework for success
  • It’s crucial you focus on the humanity of your remote workers and treat them just like you would employees in your office

How to Learn More

If you’re an HR or business leader searching for guidance to help you navigate the COVID-19 pandemic with an eye towards public health, productivity preservation, and employee benefits compliance, you should join Launchways on Friday, March 20 for What Employers Need to Know About the COVID-19 Outbreak.

This one-hour webinar will deliver insight from Launchways’ all-star team of HR and client success experts. Discussion topics will include:

  • Understanding the new legislative updates and agency guidance
  • Actionable human capital management strategies to address social distancing while maintaining productivity
  • HR best practices for pandemic policy and employee communications
  • How COVID-19 connects to/affects your employee benefits offerings
  • Regulations and compliance expectations from OSHA, COBRA, FMLA, etc.

Our team is updating their webinar plan throughout the week to reflect the latest news, statistics, and federal and local guidance. That means this session will be the definitive source for HR and operational recommendations based on the progression of the pandemic. To save your seat at What Employers Need to Know About the COVID-19 Outbreak, sign up today!

Launchways Goes Above & Beyond for Business Insurance Clients

Launchways specializes in providing growing businesses with the human resources, employee benefits, and business insurance services they require to maximize profits, foster buy-in among their workforce, and build a culture of overall excellence.

Business insurance is a crucially important piece of the puzzle for any organization, but we find it’s often the part that business owners take for granted. There’s a strong preconception out there that insurance is simply “the price of doing business;” that it’s a loss you need to accept to cover your risks.

At Launchways, we take a different approach to business insurance. When you fully understand the risks and hazards inherent in whatever it is you do and work with a broker dedicated to maximizing your economies of scale, insurance becomes an opportunity to improve both the day-to-day experience and overall bottomline of your business. 

In this post we’ll explore:

  • How Launchways approaches business insurance offerings
  • Why Launchways’ blend of consultative & management services sets us apart from the crowd
  • A real-world example of Launchways’ impactful approach to insurance in action

The Launchways Approach

Launchways didn’t become a highly respected brokerage in Chicago by simply selling people policies. We got where we are by providing businesses with the knowledge, mindsets, skills, and solutions they require to take the next big step in terms of efficiency and business success.

We provide a balance of empowering consultation (to strengthen your business from within) and managed services (to support your business from the outside). Let’s dive into some of the specific ways we help businesses improve their approach to business insurance.

Our Business Insurance Consultation Services

At Launchways, we take pride in the fact that we provide personalized consultative services to each and every client with the goal of increasing awareness of and literacy in the evolving challenges of business insurance and risk management. Here’s a sampling of the consultative services we offer to help business make the most of their insurance investments:

Mock OSHA audit

We carry out a full assessment of your business and workspaces, teaching you how to think like an OSHA inspector, modernize safety practices, and work with a complete understanding of regulatory guidelines.

Existing written safety program analysis

If your business is more than a few years old, there’s a chance that nobody within the organization clearly understands what your written safety programs and policies say or mean. We help you understand what your current policies entail, whether they are sufficient, and what changes or modernizations need to be made. 

Workers compensation claims analysis by type of injury

We take a look at your WC claims history and break down your claims by injury type to identify areas of need and opportunities for improved safety procedures, training, etc. with an eye towards overall WC claim reduction.

Review of 3rd party contracts for alignment with your existing insurance policies

Do all your contracts address insurance in a way that’s consistent with and fully backed by your existing coverage? As time passes from your initial purchase date and personnel change in and out, businesses can unintentionally drift away from the safety of their insurance coverage. Identifying and closing these gaps is crucial to preventing losses.

Identifying & quantifying business interruption exposures

Understanding your areas of vulnerability and exposure is critical to preventing business interruptions. We help you deepen your knowledge of your exposures, strengthen your plans to prevent or fight them, and provide a second set of eyes to help you identify potential issues you haven’t anticipated.

Risk assessment analysis and score

In order to truly understand safety and see the path toward business insurance savings, your organization needs to be great at risk assessment – there’s no way around it. Our team has ten years of experience assessing organizations’ current approach to risk assessment and making recommendations for profit-protecting improvements.

Our Business Insurance Management Services

Launchways clients don’t just get great consultative services to improve their planning and overall approach, they also get the end-to-end support of one of Chicago’s best business insurance brokerages. 

Here are a few examples of some of the practical insurance management services we offer:


Claims advocacy on all open claims

Once we’ve established a relationship with a business, we do everything in our power to protect them during claims and guarantee the overall health of their organization into the future. We help businesses maintain the speed and fairness of the claims process and pick up the slack on the insurance end to enable business leaders to focus on continuous operations.


Loss trend analysis

As we get to know you better, we continually look for opportunities to strengthen your approach. One way we do that is through data study and readouts that show safety weakness areas and suggest steps to address both frequency and severity of losses.

Premium projections based on current loss trends

One of the most frustrating parts of the business insurance dance is not knowing how your costs will change until your renewal packet arrives. Launchways works hand-in-hand with our clients throughout the year to analyze ongoing losses and provide real-time projections of what to expect next year and into the future in terms of premium rate adjustments.


We serve as your risk management expert

With many years in the insurance, HR, and employee benefits space, we’ve built a strong understanding of which risk, human capital, and business insurance moves are most impactful and best support scalable growth. We are always here for our clients as their trusted advisor to share best practices that will help support their business’ growth.

Case Study: How Launchways Built Value for Spice House

After 60 years in business, specialty food giant Spice House was acquired by a private equity firm in 2017. When that ownership change occurred, the company was non-renewed by its insurance provider, who was wary of the new owners’ aggressive expansion plan.

Looking for a provider who understood their growth objectives and believed in their ability to succeed with a calculated risk, Spice House partnered with Launchways to get the business insurance they needed to continue their expansion with minimal interruptions. 

Not long after, a maintenance accident by a third-party contractor resulted in a fire that damaged Spice House’s building and destroyed a tremendous amount of their product stock. The result was a massive, complex insurance claim that Spice House’s internal team simply couldn’t manage without scrapping their planned growth initiatives.

That’s when Launchways stepped up to the plate and took the lead on the entire claims management process. We handled negotiations between Spice House, their landlord’s insurance company, and the contractor’s insurer, ensuring the claim was handled with the utmost attention to detail while the Spice House team prioritized the practical side of their recovery.

Thanks to Launchways’ support, Spice House was able to turn a moment of potential catastrophe into a moment of opportunity. In the months following the fire, they rebuilt their brand and physical retail space better than ever, helping them turn into the rapidly scaling business they’d dreamt of when they first made the acquisition.

To hear the full story of how Launchways’ HR and business insurance services helped see Spice House through their time of need and build new opportunities for profit, click here!

How to Learn More

Launchways helps businesses make the most of their current approach to business insurance and plan in ways that set them up for an even brighter future. We’re proud to provide a variety of services, including:

  • Mock OSHA inspections and safety/risk assessment optimization
  • Review of all practices, policies, and contracts for alignment with coverage
  • Assessing the efficiency and value of your current insurance coverage
  • Managing your claims process
  • Serving as your on-call risk management advisor
  • Helping you build a more data-minded understanding of your insurance state

If you’re interested in learning more about Launchways and how we help businesses strengthen themselves from the inside out, contact us today!

Fostering Mental Health Awareness in Your Workplace

“Mental health” is one of the biggest talking points in the current social climate. People are more aware than ever about the direct connection between how they feel and how they function.

At the same time, many businesses are struggling to assess and calibrate their approach to employee mental health because (1) the topic was unfortunately taboo for decades and (2) they lack a high-level understanding of what mental health really is and means.

Moving forward, we’ll explore:

  • Ways in which employee mental health affects employee work and the workplace
  • The importance of starting a dialogue about employee mental health
  • How you can use employee benefits education as an opportunity to discuss mental health
  • How you can learn more about the most important mental health topics affecting the workforce

How Mental Health Affects the Workplace

Mental health directly affects workers’ ability to physically function. Their energy levels, clarity of thought, and ability to communicate effectively are all tied to their ongoing mental health.

In previous eras, people were told to “suck it up and work through it,” but now we understand that approach is counterproductive and only makes employee mental health struggles worse.

Let’s take a look at three main ways mental health affects employee work on a daily basis:

Performance

When people aren’t feeling like their best selves, they can’t do their best work. Anxiety, depression, ADHD, and other conditions all impact employees’ abilities to work like the superstar talent you hired.

Sometimes, managers or supervisors will infer that the quality of an employee’s work is “slipping,” but the truth of the matter is when great talent suddenly starts underachieving, there can often be a mental health component involved. Those moments should be treated as opportunities to address mental health, connect employees with the support they need, and continue the relationship forward in a positive way.

Morale & Culture

Part of building a great business is creating an environment and culture where everybody feels valued, enfranchised, and bought into a unifying mission. In order to achieve that, you need positive enthusiasm and daily participation from your team members.

Mental health struggles can create significant roadblocks to engaging with company culture. Social anxiety can make part of participating in any community tough, and depression can easily undermine enthusiasm and authentic buy-in. When those issues go unaddressed, the cumulative effect can slowly erode the strength of your culture and the morale of your team overall.

Safety

People frequently unfairly compartmentalize physical and mental health, but there are several crucial points of interdependency between them. One of those is the physical safety of your workforce on the whole.

When employees are experiencing or suffering from mental health struggles at work, it inhibits their ability to do their job in the best way possible. In an industrial, manufacturing, or warehouse environment, for example, that translates to increased hazard and safety risks. Even in a traditional office, bottled up, unaddressed mental health issues can lead to confrontations between employees. Ongoing employee relations issues can create an environment where team members don’t feel safe.

Why it’s Crucial to Start a Dialogue About Mental Health

The vast majority of mental health issues (work-related and otherwise) remain unaddressed because of the culture of silence and stigma attached to admitting you need some help. Words like “crazy” and “nuts” have been thrown around homes and offices for decades to describe people who are difficult to work with, and nobody wants to be that.

If you as an employer don’t proactively start a positive dialogue about mental health, your employees will assume that you don’t care about it or don’t want to hear about their mental health needs. A great first step in addressing workplace mental health is breaking the ice and saying the words “your mental health is important to us.”

The second you initiate that dialogue, you become a far more human employer to your workers, building authentic buy-in and increasing engagement by showing them you really care. By taking that first step, you squash the stigma and communicate clearly to your team – both those with self-identified mental health needs and those without – that you’re a holistic, future-facing employer who takes these matters seriously.

In the current environment, that sort of proactive environment will only boost your current employees’ daily satisfaction and productivity, with their positive experience eventually trickling down in ways that you can leverage for improved recruitment.

Using Employee Benefits as a Jumping-Off Point

Starting the conversation about mental health can often be the hardest part, but employee benefits education provides the perfect opportunity to initiate a dialogue in a way that feels natural, supportive, and maximizes access to resources.

When you connect mental health discussions to your traditional healthcare benefits education, you clearly establish that mental healthcare is healthcare. That means you expect employees to protect that health and get what they need, just like you’d expect them to get their arm casted if they broke it. It also means, just like casting a broken arm, there’s absolutely no reason to feel reservations about seeking the necessary care and using employer-provided insurance to get it.

It’s also important to explicitly discuss the connection between mental health, performance, and work-life balance. When you discuss those concepts out loud and make them real, you signal to your workforce that they are equal values of yours. You want and expect your employees to be healthy, do great work, and have a fulfilling life away from the office. 

Nobody wants to hear why they need to take care of themselves, but if you use your yearly open enrollment education as an opportunity to start a dialogue about mental health, you’ll actually be opening doors and removing mental barriers to care for your employees. By stressing the importance of mental health, describing how your benefit packages address mental health, and what employee assistance program resources are available in times of mental health struggle, you create a support system that makes benefits more valuable for everyone and goes a long way to strengthen your team on the whole.

Why Aren’t These Already Common Practices?

The two primary reasons employers haven’t been addressing mental health during benefits enrollment are that they either assumed the conversation wasn’t necessary or felt the stigma around mental health was so strong that it would be awkward or uncomfortable to discuss it. Both those assumptions are completely false. Mental health is relevant in every workplace and for every worker and talking about it is empowering, not embarrassing.

Many great organizations with progressive, employee-centric mission statements are only now beginning to appreciate the importance of a mental health dialogue, as decades of business tradition and norms maintained the wall of silence. As mental health awareness spreads throughout the workforce and access to appropriate healthcare continues to improve, the workforce and business space as a whole can only get stronger.

Takeaways

Employee mental health is one of the fastest growing areas of focus of human resources professionals, business leaders, and ground-level supervisors. Remember:

  • Employee mental health can affect performance, morale, culture, and safety
  • It’s extremely common for employees to experience mental health struggles at some point
  • The first step to addressing the issue is to break the silence, name the problem, and talk about it
  • Employee benefits education provides the perfect venue to start these discussions in a safe, positive, supportive manner
  • In the near future, workforce maximization will depend on addressing and prioritizing employee mental health in powerful ways

CoreCentric Streamlines HR Operations & Creates a Strategic Employee Benefits Solution with Launchways

CoreCentric has been helping clients around the world build business value and increase customer satisfaction through the recovery, repair, and return of appliances, parts, and related consumer goods since 1995.

In 2016, CoreCentric got the funding they needed to consolidate and strengthen their overall operations by opening a new centralized global headquarters. While the move set the company up for continued growth, their CFO Brian Cassell realized that CoreCentric needed to rethink their entire approach to HR and get more strategic in order to manage these new whole-company responsibilities in ways that were scalable and made sense. As Brian said himself,

Our HR processes were very manual and time-consuming. Because of this, our staff’s time was spent mostly on putting out day- to-day fires rather than moving forward long-term strategic objectives. We had challenges unifying the HR function behind the company’s long-term strategic goals.” 

CoreCentric identified that they needed to address every aspect of their HR function, from hiring processes and workload planning to employee benefits. They realized their relationship with their benefits broker had stagnated, and they were dissatisfied with both their rising premiums and the lack of effort being put into empowering them to manage costs better.

Initially, CoreCentric planned to start self-funding their benefits to address some of these needs, but they quickly realized that the numbers just didn’t make sense for a business in their position. CoreCentric reached out to Launchways looking for a total HR partner who could help them streamline operations and address benefits overspend. After just a few exploratory conversations, Brian knew Launchways was the way to go.

I felt that Launchways provided more value at a significant cost-savings. For us, Launchways presented an end-to-end solution to tackle our HR challenges. I knew Launchways would be a very good ongoing resource for our team moving forward.” 

Launchways’ first action item was to assess and benchmark CoreCentric’s current approach to HR from top to bottom. When they realized the department was understaffed in a way that would make expedient improvement difficult, Launchways’ own team members provided ad hoc support to make their consultancy impactful as quickly as possible. 

With some guidance from Launchways, CoreCentric was able to automate and outsource time- and human-intensive HR tasks to create more time for strategic HR initiatives. From there, Launchways immediately transitioned into helping CoreCentric develop a new approach to hiring that would help the company continue to grow. As Brian says,

Now, we’re strategically automating portions of our HR operations and it’s resulting in huge time savings for our team. With the time we save, we’re able to focus on bigger-picture issues rather than constantly dealing with putting out day-to- day problems as they come up.” 

With the HR function improved and a roadmap for continued hiring success in place, Launchways passed the reins back to CoreCentric’s core HR team while continuing to consult them on emerging strategic HR best practices.

At the same time, Launchways completely took over benefits management for CoreCentric, further reducing the workload on the internal team and setting HR up to maximize their attention on hiring and strategic growth initiatives. Unlike their old broker, Launchways was able to help CoreCentric fully understand and manage the balance between employee benefits offerings, attracting great talent, and managing ongoing costs. They also connected CoreCentric with powerful best practices for enrollment and employee benefits education.

Launchways helped us craft a strategic benefits program. They did all of the research and presented the best practices – they vetted all the information before presenting it to us so we could make informed purchase decisions. Our entire strategy and process around benefits is much more automated now with Launchways’ help.

Just a few years later, CoreCentric’s health insurance carrier announced a major rate hike, which they felt the provider could not adequately explain. Fed up with being in a traditional employee benefits model, they worked with Launchways again to help them transition toward self-funding once and for all.

Launchways helped CoreCentric shop carriers to find self-funded benefit options, and even though none of the offerings made sense for CoreCentric’s immediate future, Launchways provided a strong interim solution, connecting CoreCentric with a more cost-effective, transparent carrier as the company grows toward self-funding.

CoreCentric came away extremely satisfied with their strategic partnership with Launchways, both from an HR maximization and employee benefits optimization standpoint. CFO Brian Cassell believes the company will continue its relationship with Launchways to continue implementing innovative, strategic HR and employee benefit initiatives:

“I see Launchways as our long-term strategic partner. It’s a relationship that continues to evolve and I know as we grow they will continue to ensure we’re following best practices and providing maximum value to our employees. If you’re looking for a strategic solution provider versus just a broker, Launchways is the place to work with.” 

Key Takeaways:

  • Launchways provided CoreCentric with significant employee benefits savings as well as a path towards the independence and reliability of self-funding.
  • Launchways identified and corrected inefficiencies in CoreCentric’s approach to HR, creating new time for strategy and minimizing day-to-day firefighting.
  • Launchways created a framework for talent acquisition and management that will help CoreCentric scale up in powerful, sensible ways.
  • Launchways helped CoreCentric provide and present employee benefits in a way that attracts, engages, and delights talent without breaking the bank.

How to Adapt to the New Illinois Sexual Harassment Training Requirements

Governor Pritzker signed the Workplace Transparency Act in August of 2019 and this January, the new law went into effect. While many people, business owners and employees alike, welcomed the law as appropriate in the #MeToo era, employers are grappling with how to adapt to the new regulations.

The law makes sweeping changes to the Illinois Human Rights Act, providing greater protections for workers and introducing new requirements for employers including mandatory sexual harassment training and changes to confidentiality agreements and arbitration agreements. But while the law is a big deal, it is by no means a threat to Illinois employers. With just a few smart policy changes you can not only ensure compliance, but also make your business run smoother than ever.

Let’s take a look at what the new requirements are and how you can adapt to them easily and effectively, including:

  • What the Workplace Transparency Act means for employers
  • How to meet the new training requirements
  • Navigating other compliance issues from the new law
  • Best practices to protect your brand and your workplace culture

What the Sexual Harassment Training Requirements Mean for Businesses

What does the new law entail? Broadly speaking, the Workplace Transparency Act and its impact on employers can be broken down into two parts: how companies train their employees and how they treat their employees.

The first part is the biggest one for most employers. All Illinois businesses are now required to conduct sexual harassment training on an annual basis. The law also establishes standards for sexual harassment training programs. Companies must now implement an approved training program or develop their own program that meets the minimum standards. Key standards include:

  • An explanation of sexual harassment consistent with the definition outlined in the IHRA
  • Examples of conduct that constitutes unlawful workplace harassment
  • A summary of relevant statutory provisions concerning sexual harassment including remedies available to victims of harassment
  • A summary of the employers’ responsibilities for preventing, investigating, and correcting workplace harassment

But the changes to the IHRA are not limited to training. The new law also bans companies from requiring employees to sign confidentiality agreements and from enforcing mandatory arbitration agreements. It also changes how confidentiality agreements are handled and requires employers to report any adverse findings of workplace harassment to the Illinois Department of Human Rights. And the law extends sexual harassment protections to independent contractors and consultants, a move with significant ramifications for the growing gig economy.

Violating the law comes with serious consequences for employers. In addition to damaging your employer brand and workplace, you will face up to a $1,000 fine for the first offense and $5,000 fines for each subsequent violation.

How to Comply with the Sexual Harassment Training Requirements

How can you create an effective sexual harassment training program or modify your existing training to ensure compliance? The good news is that the best practices for bringing your training into compliance are also great ways to build a safer, more productive workplace.

Beyond the four bullet-points outlined in the previous section, it’s important to be as explicit and comprehensive as possible regarding what does and does not constitute workplace harassment, what employees can do to prevent and address harassment, what promises and obligations you have regarding workplace harassment including any and all official company policies, and what employees can and should do if they are harassed.

It can be especially useful to clarify who can be a harasser or harassed (pro-tip: it’s anyone) and to examine power dynamics and unconscious biases that can cause or worsen harassment. Outline specific best-practices for employees to prevent inadvertent workplace harassment and provide clear and helpful guidelines for reporting harassment.

When creating your training program, don’t overlook your managers. You do not want to end up in noncompliance, damage your company culture and employer brand, or lose valuable employees because a manager mishandles harassment on their team. Implement specialized manager training to educate your management team on their responsibilities to protect employees and take action to address workplace harassment, the liability that they can cause if they do not follow proper procedure, how to avoid harassment allegations against themselves, and what to do if a complaint is filed against them.

Other Workplace Harassment Compliance Considerations: Confidentiality Agreements and More

In addition to the training requirement, the new law makes significant changes to how employers can create and enforce confidentiality agreements and arbitration agreements. But while there are new limitations, these are still viable tools to protect your company and its brand. You just need to be more careful about how you use them.

For both types of agreements, the law is focused on making sure that the agreements are consensual. Specifically, confidentiality in a severance agreement or settlement is only valid if the employer takes extra steps to ensure that the employee enters the confidentiality agreement freely and fully informed. So, employees must be able to show the agreement to an attorney of their choice, have 21 days to decide whether or not to sign the agreement and be able to revoke their signature for 7 days after signing. So long as a confidentiality agreement meets those standards, it is valid under the new law. And while employees may subsequently report the unlawful harassment to a government agency, they may be required to wave monetary compensation as a result.

Arbitration agreements are similarly affected rather than prevented by the new law. Employers are no longer allowed to make hiring decisions contingent on signing the agreements and must take steps to make sure that they are consensual. But the requirements are even less stringent than for confidentiality agreements. If employers give employees a brief opt-out period, odds are the arbitration agreements will be considered valid under the new legislation.

Finally, employers should include contractors in their sexual harassment training and policies. It should be clear to employees, managers, and the contractors themselves that contractors are now protected by the law and by company policies.

Workplace Harassment Best Practices to Protect Your Brand and Culture

In addition to requiring companies to conduct sexual harassment training and report violations, and reducing companies’ ability to limit employees’ speech and methods of recourse, the new law makes it more important than ever to prevent and properly address workplace harassment. It represents and reinforces a culture that will not tolerate harassment in the workplace. That means that failing to properly handle any cases of harassment at your company or to foster a company culture that discourages harassment and encourages equality will hurt your ability to attract, engage, and retain the talent you need to succeed.

So, it’s important to do more than follow the letter of the law when it comes to the Workplace Transparency Act and the Illinois Human Rights Act. Unchecked workplace harassment can cause a toxic workplace culture that undermines your employer brand and decreases employee productivity, creativity, and diversity. And it’s not just your employer brand at stake – as companies like Uber, Guess, and Google can attest. If customers find out about workplace harassment at your company, you can see your corporate brand take a hit as well.

Beyond taking employee and manager training seriously, companies should establish firm and comprehensive guidelines for workplace harassment investigations and remedial action. Your employees should know that you are on their side and will take allegations seriously while also providing a fair and transparent evaluation process for those accused.

Once an employee reports workplace harassment, you should start a serious investigation at once, whether they request one or not. Interview both the accuser and accused, as well as any witnesses as necessary, and document all responses thoroughly. If the accused is in a position of power, take steps to keep them out of the decision-making process during the investigation and prevent them from taking retaliatory actions against the employee who made the allegations.

Depending on the results of your findings, it’s important to take prompt remedial actions. Even if you have not found evidence of true misconduct worthy of disciplinary action, you should address areas of concern to ensure that all employees are comfortable in the workplace. But whatever you do, do not transfer the accuser unless they explicitly ask to be transferred. Transfers are often seen as disciplinary or retaliatory towards the accuser.

When determining how to punish misconduct after concluding your investigations, it’s important to consider several factors, including:

  • Extent and severity of the misconduct
  • Relative positions of the harasser and complainant
  • Previous allegations or findings against the harasser
  • Requested punishment by the complainant and previous punishments for the same behavior

Creating a positive, inclusive culture can go a long way towards preventing incidences and allegations of harassment. But it is equally important to take any allegations seriously, establish standardized approaches towards handling cases when they come up, and to take swift and meaningful action.

Find Out More at Our Comprehensive Webinar

Few issues employers face are as nuanced and potentially damaging as sexual harassment. Especially in light of the new law and changing culture, it’s important to get every aspect of your workplace harassment policy and procedures exactly right. Needless to say, we can’t cover it all in one blog article.

That is why we are holding a free and informative webinar on March 31st to educate employers and HR professionals about how to ensure compliance in light of the new laws. Our first panelist is Heather Bailey, a partner at SmithAmundsen’s Labor and Employment Group and an expert in discrimination, employment, and labor lawsuits, negotiations, and mediation. Heather will be joined by Launchways’ own HR Client Manager and expert in all things human resources, Karina Castaneda.

Heather and Karina will outline how to create an effective and compliant training program and adapt to the other clauses of the Workplace Transparency Act. The presentation will be followed by an in-depth Q&A so Heather and Karina can help you address your specific challenges and concerns.

Save your seat at the webinar today!

Understanding Employee Burnout from the Inside-Out

Imagine the following scenario: an impactful, talented, well-liked employee walks into your office and tells you that they quit. You’re shocked – betrayed, even, and in spite of your best efforts to make things right, that employee is so sure that they’re done working for you that there’s no winning them back.

From a management perspective, it’s easy to say, “I don’t know what happened; they just snapped one day,” but that shows a complete lack of introspection and talent-minded thinking. Those sudden, damaging separations are often the result of a very real condition called employee burnout.

As a business leader, one of your top goals should be supporting your workers’ job enablement and mental health in a way that prevents burnout and keeps the great talent you have plugged into your team.

Moving forward, we’ll explore:

  • What exactly is employee burnout?
  • Why burnout management/prevention is crucial to growing businesses
  • What are the most common factors that lead to employee burnout?
  • How to proactively address burnout at your organization

What is employee burnout, really?

In a nutshell, employee burnout is work-based exhaustion or frustration that has grown and festered beyond the point of no return.

Burnout is very much a workplace mental health issue because, when someone is burnt out, they can’t cope or connect with their work in a positive way. In our career-centric culture, that can easily erode someone’s feelings of self-esteem, self-efficacy, and self-worth.

The problem of burnout isn’t just localized to the office, either. When employees are burnt out professionally, they’re not the same strong, reliable, positive friends, partners, or family members at home or on the weekends.

Burnout isn’t just about being “fed up,” it’s about not being able to continue anymore. If that sounds like a dark place, that’s because it is!

Why is recognizing and preventing burnout a top business priority?

Preventing burnout should be a crucial business priority for two key reasons:

  1. Recognizing and fighting the burnout problem protects your talent and human capital investments as well as your productivity
  2. It’s the right thing to do for your employees

Let’s talk about that second reason first. Given the rising public awareness of mental health and the current social/political climate with regard to labor relations, it’s important to be an organization that treats people right. Part of demonstrating you’re a modern, forward-facing business is considering the whole employee: mind, body, and spirit.

From a bottom-line perspective, preventing burnout is like preventing errors in code or promoting workplace safety: a little proactive investment and effort up-front protects the long-term health and viability of operations.

If you hope to achieve steady, sustainable growth and maximize your talent, you can’t let productivity and quality of work slip due to burnout, and you certainly can’t let yourself fall behind the pace of business due to talent turnover.

What factors lead to employee burnout?

There’s no one thing that burns employees out; it’s generally a combination of factors. Here are the most common problems/situations that contribute to the overarching burnout issue.

Lack of employee agency

Your workers may be “employees,” and that means they’re there to work for you, but they still need to feel like they have ownership of their individual responsibilities and a voice within the organization.

When workflows are over-structured, managers and supervisors micromanage, or company initiatives and directives constantly pull employees in different directions, it’s a perfect recipe for burnout.

The more freedom and self-determination you can give your employees while still providing the structure and accountability to accomplish great work, the better.

Lack of work/life balance

Your employees are yours 40-or-so hours a week, but there are still 125-plus more hours in the week when they are full-time spouses, parents, friends, family members, neighbors, and so on. In order to be a great, employee-centric manager or leader, you need to value your team members’ ability to enjoy their time away just as much as you value the work they do in the office.

When employees constantly have work to do from home or there’s the expectation of staying late into the evenings, it eats into their ability to be a strong, engaged person away from the office. That means too much work (or even too much communication about work) can easily eat away at a worker’s ability to relax or feel fully invested in their families, hobbies, etc.

That frustration from home boomerangs back to the office, where resentment, frustration, and steam that wasn’t able to be blown off quickly combine into the perfect recipe for burnout.

“Suffering in silence”

The vast majority of burnt out employees who quit suddenly (as we described above) didn’t just decide they were done that day. Those folks have usually been suffering in silence for months!

There are all sorts of minor daily frustrations that many great employees simply won’t bring up, either because they don’t want to complain, they fear they’ll be ignored, or it just doesn’t seem worth the effort.

Part of being a proactive manager is recognizing the signs of somebody suffering in silence and reaching out to them to take corrective action before things reach the tipping point. Establishing clear pipelines and resources to address concerns (and honoring that commitment) is crucial as well.

Let’s take a look at some of the minor attacks on workplace mental health that can easily snowball over time and lead to burnout:

Poor communication

Communication is everything when it comes to the employee experience. Employees need to know what they’re expected to do, how they’re expected to do it, who they’re expected to do it with, and what they’re expected to achieve. When you don’t provide that information, you’re setting everybody up for frustration.

Great workplace communication isn’t just about dictating things to employees – in fact, that’s one of the most frustrating and burnout-inducing approaches – but instead maintaining an open, positive dialogue about what’s happening, how people are doing, and where the work is going.

Poor performance management

That great employee who quit out of nowhere probably felt like your managers and organization in general weren’t doing enough to help them get to the next step. Often, high-achieving team members are not included in conversations about improvement, goal setting, etc., and the general assumption is, “They’re doing great. Why fix what’s not broken?”

Often, those employees who are already “doing great” actually see the flaws, weaknesses, or shortcomings of their work very clearly. That’s part of what makes them a great worker – they’re reflective, introspective, and self-aware. As other burnout factors begin to frustrate them or erode their confidence, they start desperately looking for coaching or guidance that never comes.

At the other end of the spectrum, when employees know they are struggling and there isn’t a clear performance management/improvement framework in place, they start getting worried that the axe could be coming at any minute. They wind up with one foot out the door because they would rather get a fresh start somewhere else than suffer through the termination they expect is coming.

Poor human capital management

The way you move employees through your organization should build confidence and make everybody feel like they’re part of a growing community loaded with great opportunities. If your approach to HCM leaves people feeling nervous, left out, or underappreciated, you risk burnout out some of your best core employees.

For example, let’s say an opening has just become available at the marketing director level. You have an excellent content coordinator who has been a member of the marketing team for three years, yet you don’t consult with them about their interest in the job before hiring an outside director who’s worked for a competitor.

That great content coordinator (and the whole team of writers, designers, developers, producers, etc. who know their work and respect their management style) could easily be disappointed, suffer morale damage, and even backslide in terms of productivity. If you had promoted the content coordinator and bumped up other members of the team accordingly, you could’ve boosted morale and generated new authentic engagement and increased buy-in that would’ve improved the quality of work. Making the right decision for everybody isn’t cut-and-dried, but it’s worth thoughtful consideration when it comes time for any human capital decision.

Lack of recognition

When people know they’re doing great work for long stretches, they don’t like to feel that their employer is wringing every last drop of work and energy out of them like a sponge. Feeling “used and abused” without proper check-ins and positive reinforcement is one of the things that burns out great employees faster than anything!

Preventing burnout requires a proactive approach to calling out, recognizing, and rewarding strong work. That doesn’t just mean slaps on the back, friendly emails, and positive callouts during team meetings, either; it means real rewards like bonuses, promotions, new opportunities, and so on.

Lack of proactive mental health dialogue

So often, thoughtful, sensitive, and productive employees don’t realize they’re getting burnt out until they’re typing up their letter of resignation. As their employer (and, from a business/profit standpoint, an investor in their talents), you need to create a support system that gets your team members the help and resources they need to recognize, navigate, and solve mental health issues early-on to prevent burnout.

In any mental health scenario, the most important thing you can do is talk about it. Talking destigmatizes the topic and helps everybody come together and recognize that everyday challenges are a shared experience, not an individual struggle.

Key Takeaways

Workplace mental health is one of the hottest topics in human resources and labor relations right now. Unfortunately, employee burnout is still frequently treated as an individual employee problem rather than a business-wide health issue to be addressed.

Remember:

  • Employee burnout is a workplace mental health issue (i.e. your responsibility to address as an employer)
  • Addressing/preventing burnout is part of maximizing your talent investment
  • Burnout can be caused by a variety of factors, but most of them involve feeling powerless, overworked, out-of-the-loop, or under-appreciated
  • Most employees who “burn out suddenly” have actually suffered in silence for a long time
  • It’s crucial to start a dialogue about burnout and mental health issues to eliminate the stigma and connect your employees with what they need to strengthen operations overall

Everything You Need to Know About Building a Killer Employer Brand Identity

In the twentieth century, employers attracted talent and kept great workers within their organization for decades because the marketplace generally perceived that “good jobs” were rare and precious. As we enter the 2020s, unemployment is at an all-time low, which means that top talent has many options for rewarding, highly-compensated roles.

More than ever, employers need to sell great talent on joining their team and continue to actively delight their best-performing employees in order to keep them around. As an HR professional or a business leader in charge of hiring, that means you increasingly need to think not just about who you need to attract but how you’re going to attract them. We’ve officially entered the era of creative employer branding.

Moving forward, we’ll explore the steps any organization can take to build a strong identity that communicates value to talent and makes people want to be a part of your team. This includes:

  • Articulating a mission statement and a brand story
  • Identifying & building around the true value of employment at your business
  • Honoring and living your brand identity in real ways

Starting with a Mission Statement

Every business’ goal is some version of “Do good work and make money,” but in order to connect with the public in a way that aids recruitment and builds long-term value for your current employees, you need to be able to present your own highly personalized version of a corporate mission statement.

That mission statement should be as succinct as possible and, at minimum, address:

  • What kind of work you are doing
  • What kind of a community you are building
  • How you hope to impact your industry or the world in general
  • Why people should be excited about your business or team

For example, here’s a sample mission statement:

“Our mission as an employer is to help our team members acquire new skills, take on new responsibilities, and have a meaningful impact on our clients’ businesses and the Chicago community at large while having as much fun as possible along the way.”

This mission statement is strong from a talent attraction/recruitment standpoint because it:

  • Communicates that employees will grow and thrive with the business (new skills, new responsibilities; implied opportunities for advancement)
  • Grounds the work in a particular setting (Chicago)
  • Explains why the work is compelling or relevant (improving the local business community)
  • Sells the unique, welcoming personality of the company (having as much fun as possible)

Building a Brand Story

With that employer mission statement in place, the next step is to create your brand narrative. By creating a strong mission statement, you’ve actually done a lot of the conceptual groundwork already!

Your employer brand story should take your mission and values and build them out in a way that communicates the world you’re working to create and the methods and mindsets you’re using to get there.

A strong brand story needs to:

  • Make the talent you’re looking for say “This really speaks to me!”
  • Identify what kind of mindsets, approaches, and skills you really value
  • Communicate how your employees, partners, and customers are on a journey together
  • Leave people wanting to be part of that story themselves

Articulating the Benefits Your Offer

This is one of the critical areas of employer branding that many organizations miss the mark on. You offer employees a salary, healthcare benefits, and a 401k, and believe that should be sufficient, right? The truth is, that’s just the beginning.

In order to fully realize your employer brand identity, you need to find the words to explain what a powerful, valuable experience it is to work for you. You need to ask yourself:

  • How and why is daily life great for your employees?
  • How do you help people feel good about the work they do?
  • How do you ensure your employees feel like they’re part of something bigger than themselves?
  • How do you provide just, fair performance management practices that help great workers thrive and build healthy motivation?
  • How do you maintain a positive community in our office?
  • How do we provide support for our team members in times of personal need?
  • How do you offer employee benefits that make a strong impact in employee’s lives and help them be happier and healthier?

Those questions are really just a jumping-off point, and as you answer them, you will likely stumble upon new questions and new ways of looking at the value and opportunity of your employer brand.

With a strong understanding of the benefits your brand offers, you can immediately strengthen your recruitment and talent attraction efforts.

Framing Core Values

So far, we’ve talked about ideas that you put out into the world: a statement about your goals, a story about your mission, a description of why you’re a great employer; core values, on the other hand, are ideas that must be pushed inward, into the tissue and lifeblood of what you do.

Your values are the things you stand for as employer; things like:

  • Equality
  • Conservation
  • Teamwork
  • Community engagement
  • Barrier-breaking

The goal with identifying core values isn’t to show off how forward-thinking you are as an organization. It’s to create a framework for your own accountability. Once values are in place, you need to think about how you will ensure your values are lived every day, both from an over-arching corporate perspective and in terms of person-to-person interactions between or among your team members.

When your values are in place and it’s evident what you’re doing to make them real in the world, you look like a strong, thoughtful organization and employer.

Living Your Brand

All the recommendations above are designed to help you transform your approach to employer branding to resonate and engage top talent in new ways. Through self-knowledge and careful articulation, you can put your best foot forward as a hiring entity and organization.

With that said, the amount of ROI you see on your employer branding initiative is directly related to the effort level you put into making the work real and the honesty with which you present yourselves and engage with talent.

When you articulate corporate values but don’t honor them, it actually hurts your reputation as an employer. When you have a great brand story but it’s just words on a page, your brand doesn’t stand for or represent anything real – it’s just a house of cards that’s doomed to fall at some point.

Once you thoughtfully envision an employer brand, articulate your mission, values, and goals, and put all your effort into making those things real, then you’ll truly be an attractive employer.

How to Learn More

Employer branding is emerging as a top priority for all HR departments and hiring leaders across businesses. In the ultra-competitive talent market, landing the impactful superstars you need to continue growing and innovating requires a powerful, clear employer brand and a dedication toward pushing that brand out into the world while maintaining the internal accountability that makes it real.

If you’re an HR or business leader planning or leading an employee branding effort, Launchways’ Employer Branding Toolkit is a centralized resource designed to help you audit, address, and improve every aspect of your employer brand strategy, including:

  • How to craft values that aid recruitment and foster a positive culture
  • How to communicate the value you offer employees in a way that goes beyond salary and benefits
  • How to manage your website and social media presence in a way that communicates and reinforces your employer branding efforts
  • How to create an effective hiring process that reflects and strengthens your brand over time
  • How to refine your interview process with an eye towards landing great talent and leveraging your brand as a selling point
  • How to onboard in a way that reinforces your brand values, culture goals, etc.

Download the complete Employer Branding Toolkit now.